Leeza is an interdisciplinary researcher and designer who maps, diagnoses, and builds products.

The insurance company funded 40 nurses, 24/7, only to receive 41 calls a day. With over a million members, that meant only a 1.5% utilization rate, but 100% the cost.

The ask: "How does an AI-powered rental search compare to traditional platforms over a real, active apartment search?" Short answer was that the AI-agent model consistently ranked last during a longitudinal study.

A state agency responsible for indigent defense knew its CMS was failing, but nobody knew where. Our team documented 323 friction points across six end-to-end workflows and turned them into 30 prioritized user stories.

COMING SOON. A two-year engagement at the International Monetary Fund. Research infrastructure built from zero, 14 systemic failures diagnosed, 200+ screens rebuilt.

COMING SOON. From scratch, I built a 72-brand UX research practice in 90 days.